Now that the semester is coming to a close I have taken the time to look at my website in the span of last four months. When I first started MKTG 470 in January I knew little about the class except that you build a website. This is something I [...]

Now that the semester is coming to a close it is time to reevaluate my website the same way I did at the beginning of the semester. After running a couple of tests I found that through optimization I was able to move up in SERP ranking as well as some things I should fix [...]

Webmaster is an interesting hidden gem amongst the many gadgets and products Google has to offer. If Google Analytics seems too intimidating why not start simple with Google Webmaster Tools.

With Webmaster Tools you can see everything from what search queries have been done and [...]

Ms. Deb Van Horn came to speak in MKTG 470 last a week ago. Ms. Van Horn who has worked in Marketing, Human Resources, and IT to name a few spoke about three specific things that really stuck with me after I left the classroom. Ms. [...]