I don’t consider myself to be a typical 22 year old female. My laundry list of unique facts about myself include traveling to 10 different countries in the last year, sky diving over the Virginia countryside, establishing my own website and blog, owning my own business, and the list goes on and on. Despite my distinct characteristics I do possess one very typical trait of a girl my age; I am a user of Pinterest. I find that much of my free time is consumed by sifting through boards after boards while my boyfriend watches a discovery channel feature on a new Egyptian treasure or a handful of moon dust found in Arizona. Time flies while you are repining a stranger’s ingenious way of keeping all your ribbon clutter free. Most people assume Pinterest is used for just that, killing time, but after reading an article on Hubspot, I am convinced Pinterest can be used as a valuable marketing resource.
In the article Jessica Meher, one of Hubspot’s blog contributors, outlines six useful ways Pinterest can continue and expand your marketing efforts. I found all six points to be true, especially points one, two and five.
1. “Pinterest Converts More Browsers Into Buyers”
I fully agree with Meher when she points out that users of Pinterest are not only looking through products they find interesting but actually purchasing those exact products. How do I know this to be true? Because I am one of the converts. Unlike sites such as Amazon or Etsy, users of Pinterest don’t have to sort through “junk” to find what they like. A user can follow boards that have already pinpointed his or her exact interests cutting browsing time in half if not more. It is like the user has a personal shopper and all he or she has to do is provide a credit card number. By actively using Pinterest, companies can market products to these “personal shoppers” and increase sales.
2. “Pinterest Drives Tons of Traffic”
This idea is directly linked to point number one. If people are repining and buying products they like, they are obviously visiting the site the item is on. I can not tell you how many times I have discovered a new blog I add to my morning visits list or a fun boutique website where I find the perfect gift for my loving mother. Users assume that if the websites that host a product they pinned will offer similar items they will like as well. If a company uses Twitter or Facebook for marketing it is only reaching those who follow or have gone out of their way to like the company’s page. With Pinterest anyone can stumble upon an item and follow it back to the website.
5. “Pinterest Integrates With Your Website, Twitter Account, and Facebook Profile”
Meher shares that by signing up to Pinterest using the same email used for its Twitter account, companies simultaneously share pins that are being tweeted about. Another nifty feature that companies can utilize is the “pin it” button that can be added to websites. Most Pinterest users only use the repin application. By providing an easy and convenient way for users to create a new pin, companies do not have to do the leg work.
By capitalizing on an activity that most people view as a time killer, companies can use Pinterest to subtly market products to a capture audience. But just remember, don’t overdo it.
thanks for such a great post and the review, i am totally impressed!http://www.jogosdocartoon.net
I consider something genuinely interesting about your site so I bookmarked .
I am going to go ahead and bookmark this post for my sis for a research project for class. This is a sweet web site by the way. Where did you obtain the template for this web page?
your blog looks good. have a nice day. the blog was absolutely fantastic!http://www.porcelanatoportinari.com
very good. with your explanation, now we have a better understanding about it.http://www.marmil.org
Hi there,I enjoy reading through your article post, I wanted to write a little comment to support you and wish you a good continuation All the best for all your blogging efforts.
heard of something like this for the first time. thanks for sharing it.http://www.listadeemail.org
…Awesome website…
[...]you made running a blog glance http://www.comerciofast.com.br [...]…
Special Wide Info Reffered…
Hello there, I discovered your site via Google while searching for a related matter, your web site got here up.I simply stumbled upon your blog and in accession capital to say that I acquire in fact loved account your weblog posts….
Visitor recommendations…
[...]one of our visitors recently recommended the following website[...]……
Look here:…
[...]Great weblog right here! Additionally your website loads up very fast![...]…
Find more there:…
[...]Wow, awesome blog layout! How long have you been blogging for?[...]…
…For further Information click here…
[...] What host are you the use of? Can I am getting your associate link on your host? I desire my website loaded up as fast as yours lol[...]…
…Check this out…
[...]The entire glance of your site is wonderful, let smartly as the content![...]…
…Recent Blogroll Additions…
[...]The full look of your website is magnificent, let neatly as the content material![...]…
…Take a look for more Information on that topic…
[...]Wow, marvelous weblog structure! How lengthy have you ever been running a blog for?[...]…
…Take a look for more Information on that topic…
[...]I am now not sure where you are getting your info, however good topic.[...]…
…Click here for or more Information…
[...]The entire glance of your web site is wonderful, let well as the content![...]…
…Recommended websites…
Fantastic do the job you may have finished, this great site is admittedly neat with superb information and facts. Time is God’s technique for preserving all the things from going on simultaneously….